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Our passion for sports is the main reason for creating the brand. As an athlete, We're always being catered by different types of brands that resemble our lifestyle. This inspired us to create Jotunn, an Urban active clothing company based in California that produces high quality performance apparel for athletes and urban fashion combine. Our design is engineered to provide free motion comfort to enhance mobility and performance for individuals performing in recreational, extreme, competitive sports and martial arts. Our designs are inspired by our experiences, surroundings, urban culture, subculture, technology and the natural art the elements offer.

"Being active is a part of our everyday life"

What is Jotunn?

A Jötunn, sometimed anglicized as Jotun (pronounced yōtən[1]), is a giant in Norse mythology, a member of a race of nature spirits with superhuman strength.

Our mission

To promote a urban fashionable lifestyle and develop high quality performance apparel, culture and style for the athlete.

 

Physical fitness is not only one of the most important keys to a healthy body, it is the basis of dynamic and creative intellectual activity
— JFK